Marketing functions are inevitably changing day by day due to the absolute amount of people using the internet and also being dependent on new technologies.
With that in mind, here I would like to share 7 marketing trends you should follow in 2018 for your small businesses.
Email Marketing
Email marketing remains an important communication channel for connecting with customers and is still an important strategy every small business must execute. Every email that a b2b marketer sends with the aim of generating more qualified leads. It is economical and economical.
If you use this marketing properly, you can gain valuable customers or prospects and easily expand your brand awareness. But if your marketing messages aren’t relevant and are easily read on mobile devices, you can expect consumers to move on. Because the secret to creating the most valuable email marketing campaigns is to provide relevant information to the customers and at the same time be mobile friendly.
Increase your marketing results with these simple techniques which are mentioned below:
Be Mobile Friendly
If your emails are not mobile-friendly, you may miss out on the opportunity to engage your customers or prospects and get results.
Use AI Technology
By using AI, you can execute the most effective email marketing trends and make emails feel more personal and human.
Video Advertising
People do not have enough time to read long content posted on the small screen of the smartphone. That’s why nowadays people watch online videos. Because they can watch videos anytime and anywhere as well you can use video content to attract new customers and increase conversions to place a video on the landing page of your prospects or customers.
To keep fresh insights unlocked, small businesses need to focus on video marketing and you can share videos on Instagram and Facebook with hashtags to expand your brand reputation and generate new leads. This increases the open rates as well as the click-through rates.
Guest Blogging
Guest blogging is a process of creating educational content and making it public on other valid sites that accept guest posts. It helps your site to get a better ranking in SE and increase your SEO ranking in a professional way. This becomes the fuel for increasing the quality leads in your pipeline.
If guest blogging is done properly then you can get these benefits which are given below:
• Helps you get traffic and get in front of your audience.
• An essential way of influencing other people, whether in relation to their business.
• Will send many different target visitors to your business websites.
• You can also get backlinks from high-quality sites.
• Generate brand awareness and ultimately grow your audience.
• Maximize the results you get.
Through guest blogging, you can get a chance to network with lots of top content writers and bloggers related to your niche.
Social Media Marketing
Every small business needs customers. Without qualified customers, it will be difficult for a small business to survive for long. When you use social media marketing for small businesses you can easily reach your target customers and it gives you the power to learn more about your customers, their interests and build long-lasting relationships.
Most social media advertising is cheaper than traditional advertising, so you don’t need to waste a lot of dollars helping it to meet more audiences and grow your customer base and gain more reputation.
If you need to grow your small business campaign, try these methods which are mentioned below:
• Set goals and objectives
• Concentrate your efforts on select networks
• Use paid social ads
• Collect audience feedback
Live Streaming
Video live streaming is the act of delivering live footage over the Internet to active prospects or customers. Live streaming is a powerful tool to connect with your target audience. Facebook Live is the preferred choice for most people and marketers around the world to engage their audience and grow their business.
The presence of Facebook Live and Instagram doesn’t just mean fun for the users. Nowadays it is changing the way small businesses connect with their followers on social media and discover new ones.
Influencers Marketing
Influencer marketing is a highly effective way to build trust and advertise your brand through influencers from a specific niche. It lets you tap into the networks of some of the most connected people in social media.
Influencer marketing involves using leading brand advocates to drive your message to the mass market in an organic way and increase awareness of your brand and/or products. If you need to promote your products or services, influencer marketing can prove to be the best option for small businesses.
Hyper-Local Marketing
Hyperlocal marketing is a form of a highly targeted and focused marketing buzzword in a certain city, neighborhood, or region. This is a great way to increase the presence of your businesses in your niche marketing and gain their attention and business.
You can use online search ads to drive local traffic to your business. Make sure the ads are really optimized for local customers. For online ads, mobile technology is a powerful tool and you can use social media channels to get your customer experiences and reviews even in your hometown.
Best Small Business Marketing Strategy
Are you a business owner and you are looking for a perfect and successful way to market your business? For every business to be successful one needs to use the right and accepted business marketing strategies. There are various business marketing strategies that can lead you to achieve the goals and vision of your business. Let’s look at some basic strategies that can trigger a marketing opportunity that can take your business to the next level of success.
• Write Content for Your Website – It’s a good idea to write original content about your business product or services that your business offers when marketing your business online. You can publish content either on your website or through article sites that allow visitors to click back to your website for more information. This not only increases traffic to your website but also increases sales because some of the visitors to your site may be interested in your products or services and place orders for them.
• Use Google Ads – Adwords is the advertising space on Google and is mainly used for advertising businesses. Ads should be created based on your business keywords and this ensures that it brings in a lot of traffic. Google AdWords is a proven way to increase website or site traffic as it mainly connects people from all over the world. Most people who use Google Ads refer to Google as the guiding light for their marketing efforts that turn their site into a marketing lab.
• Use SEO – Using Search Engine Optimization is another successful way of marketing your business. SEO is used to make your site visible in search engine results so that visitors can find you when using search engines. Some of the basic SEO services are link-building forum commenting, blog commenting article submission, etc.
• Use Pay Per Click – this is the fastest way to advertise your business and increase sales and expand your business. An additional advantage of pay-per-click programs is that they are easy to maintain and they pay a commission even if visitors do not make a purchase. Generally, for a PPC program to be successful, it is important that one should make the right choice of keywords or keyword phrases based on their products or website.
• Utilize Social Media Marketing – Social media marketing sites like MySpace, Twitter, LinkedIn just to mention a few can be of great help in marketing your business. This ensures that your customers are updated with your progress and the new products or discounts you are offering and this will lead to increased sales.
The most important thing to remember when marketing your business is that the choice of your marketing strategies has a huge impact on the success of the business. That’s why it is important that you choose the best marketing strategies for your business in order to be successful.
