Using a systematic approach, even new PPC advertising (PPC) users can increase their website earnings.
The purpose of PPC ads, and you probably recognize these as Google Adsense boxes on websites and search engine search results, is to drive traffic to a website. If you join a pay-per-click company like Google Ads, it is your ad that will be displayed on these pages.
If you have a website and want to earn a little extra money, you agree to display other people’s ads by joining Adsense. When someone clicks on an ad that takes them to the advertisers’ websites, you earn.
However, with Google Ads, you are the advertiser and it is you who get paid every time you click on the ad. Essentially, you are paying for the traffic that comes to your website. If you have a good ad, and a good landing page, and a great product – your PPC advertising will turn into big, big dollars.
But there are three parts to that “if”, and they are all equally important. To give you an idea of how to make money through PPC, consider these tips.
Know Your Market
What is your target market? Never assume that your product will be perfect for everyone – it just won’t happen. And accepting it early will save you a lot of heartaches. You need to understand who is involved in your market, and you need to make sure they need your product. Research.
Refine Your Market
Once you have determined who makes up your potential buyers, refine it further. For example, if you sell XYZ widgets, make sure you target buyers, not just viewers. You can refine your target to “Women XYZ Widget” or “Dog Owner XYZ Widget” if your research has shown that your product will best sell to women or dog owners.
Keywords – Learn the Language
Choosing keywords should be the most important component for your pay-per-click advertising. If you don’t get this right, you can say goodbye to your money. You should definitely use keywords that your target market will use when they are searching for whatever you are selling. There may be very specific language that these people use for their hobbies or sports. Knowing the words they’ll enter a search engine to find what they’re looking for, and where your ads will appear, as a result, is worth the gold.
Understand the Process
It is important that you understand the changes that can be made when setting up your PPC advertising campaign. Do you want your ads to show only in certain countries, at certain times, etc.? What you want to set your daily budget on – so important because not doing it properly can cause you to create bills beyond your means or intention. Similarly, how much do you want to spend per keyword. This will affect the placement of your ad.
Get Some Good PPC Training
I cannot stress this enough. Taking lessons from someone who really knows the ropes, and is able to express what they have learned, will save you time and money. PPC advertising is being used to great effect by a lot of people – so go out and find someone who has documented the whole process in a user-friendly way. A good training program should cost you less than $50 – a very wise investment.
Pay Per Click Advertising For Small Websites
In most cases, pay-per-click advertising can make you more money than the small investment it takes to set up a website. They are an easy way to monetize your website without adding any additional staff members. PPC advertising is also the perfect solution to earn some cash from your website. Pay-per-click advertising is also true for smaller websites as it allows you to monetize your site with very little help or maintenance. PPC ad campaigns take some work to set up, but they’ll keep you earning money once the ball gets rolling.
Traditional types of PPC advertising include images that you would normally think of as website ads. The PPC ad network places these images on your website, and you get paid every time someone visits your website and clicks on one of the ads. Pay-per-click ads can take the form of banners at the top of your website or column ads at the bottom. They are usually very attractive because advertisers are trying to attract the attention of Internet users who have inadvertently trained themselves not to see their ads.
Text ads are the latest form of pay-per-click. These are contextual ads that link directly through your website’s content. Pay-per-click ads in the text are less distracting than traditional ads, and you don’t have to worry about an image being disapproved of being placed on your website as an ad. Visitors to your website will also appreciate these text ads because they only see those ads when they choose to click on them. Pay-per-click ads appear as links to keywords in your website content, except that links that take your visitors to PPC ad content are double-underlined rather than single-underlined. The link also has a small balloon that pops up and shows a little bit of information about the advertiser.
When you choose these text ads over the traditional method, you’re also giving advertisers a little boost. In PPC advertising campaigns, you want to give your advertisers everything you can because you only get paid when someone clicks on the ads. Ads in-text pay per click also get good reviews with advertisers because people are more likely to pay attention to a link that is placed casually right in the middle of the text they are reading.
Infolinks leads to text pay-per-click ad networks by guaranteeing the highest revenue from these text ads on your website. The objective of the Infolinks equation is to achieve the highest possible eCPM and guarantee you the highest revenue.
How to Create a PPC Advertising Campaign
When used properly, PPC or Pay Per Click advertising campaigns can be an extremely powerful and engaging form of promotion for your website. However, just as easily – and even easier – a PPC campaign can waste a lot of your money as you falter to get hold of the right way to take advantage of the service. In PPC it is important that you spend time doing research and evaluation beforehand, and if you want to get good results then keep making changes as you go on with your campaign.
The first important step for your PPC advertising campaign is to think about the available budget you have to work with. You have to think about your budget how much you can spend per day. You can then set this as the maximum in your account, and on any given day that amount is used up, you automatically stop showing ads.
The next thing to do is to research the exact keywords and key phrases you plan to target. Different words will come with very different price tags in different ways. It’s your job to find phrases that are popular enough for you to generate traffic but not so popular that you have to spend your entire budget just to get one or two clicks.
The way PPC advertising works is that you place a bid on how much you are willing to pay to be listed for a particular word or phrase. The highest bidder receives the highest and most important ad position. However, it is not always in your best interest to do so as you can easily blow your cash. Instead, it’s more desirable to rank moderately higher in other areas, or to top a less popular word or phrase, especially when you’re learning the ropes.
Now you have to actually write your ads and convert your visitors into paying customers, the desired result for all ads. Your ads should be concise, engaging, and accurate, but they should be honest and not misleading. A deceptive promise can result in a lot of traffic, but you won’t see any conversions and therefore you will be wasting your money.
Offer someone one but make sure you back up it immediately after clicking your link. It is the art of developing finely tuned, highly specialized landing pages that convert those visitors into customers and clients. Your page should contain all the information that a person would want to click on your specific ad. Your job is to make it as easy as possible for someone visiting your landing page to take the action you want them to take.
Lastly, remember that with PPC advertising campaigns you will always have to adapt, test and change. Bid prices change over time, as do competitive strategies and visitor trends. To be successful you have to be on top of all those factors while always improving your own ads and landing pages. If you follow all the above steps, PPC advertising can generate a windfall of new customers for your business.
